BRAND SYSTEM v3

One visual language across every TKAWEN product.

Engineered marks, design tokens, typography, and ready-made assets — for every product, surface, and partner. Single source of truth, generated from code.

TKAWEN

1The system

One iconic geometric mark, used by every TKAWEN product. The parent uses three layers; products use two. Identity is carried by color and wordmark, never by icons inside the layers.

Geometry

22 × 22 layers, rx 5.5 (25% squircle ratio), offset (+8, −10). Cast shadow σ = 0.75, dy 1.2. Specular peak 36% at top-left.

Hierarchy

3 layers = TKAWEN parent (the platform). 2 layers = a product. The layer count alone communicates rank — no text required.

Color rules

Each product owns a 3-stop linear gradient. No off-palette tints. Wordmark accent matches the front gradient's mid stop.

2The family

Same shape language. Distinct color palette and wordmark per product. Click any tile to see its mark.

3Color tokens

Slate-based neutrals + four semantic colors + 11 product brand palettes. Drop tokens/index.css into any product to inherit the full token system.

Neutral scale

0#fff
50#f8fafc
100#f1f5f9
200#e2e8f0
300#cbd5e1
400#94a3b8
500#64748b
600#475569
700#334155
800#1e293b
900#0f172a
950#020617

Semantic

Success
--tkw-success-*
Warning
--tkw-warning-*
Error
--tkw-error-*
Info
--tkw-info-*

4Typography

Inter for Latin, Cairo for Arabic, JetBrains Mono for code. One scale, six weights, paired with deliberate letter-spacing rules per script.

display-1 The future is layered.
display-2 Build, certified.
display-3 Algerian innovation, deployed.
h1 Engineered marks for every product
h2 One source of truth
h3 Color, type, geometry
body Inter at 16 px, regular weight, 1.5 line-height. The default for paragraph copy across every TKAWEN product surface.
body / ar Cairo بـ 16 بكسل، وزن regular، ارتفاع سطر 1.75 — الافتراضي للنصوص العربية في كل واجهات TKAWEN.
eyebrow SECTION LABEL
mono const tkawen = { engineered: true };

5Downloads

SVG marks · favicons · Apple touch · Android Chrome · Open Graph · brand kit. Pick a product, grab the format you need.

Get the full brand kit

Every SVG, every PNG, every favicon, every Open Graph image, design tokens, BRAND.md spec — in a single zip ready to drop into a product repo or hand to a partner.

Download tkawen-brand-kit.zip →

~3 MB · contains 175+ files · regenerated from products.config.mjs

6Usage rules

Hard rules. Read them once before using a TKAWEN mark in production. Full text in BRAND.md.

DO

  • Use the official files from this site — never recreate the mark by hand.
  • Pair with the matching logo.svg when explicit attribution is needed.
  • Use -flat.svg for sizes ≤ 32 px.
  • Use -inverse variants on dark surfaces.
  • Maintain clear-space equal to one corner radius around the mark.

DON'T

  • Don't recolor outside the sanctioned palette.
  • Don't rotate, flip, skew, or stretch the mark.
  • Don't add letters, glyphs, or icons inside the layers.
  • Don't add custom shadows, glows, or 3D effects.
  • Don't use parent mark for products or vice versa — layer count matters.